Friday, 17 October 2014
How Do You Reduce Excessive Spend With Your Google AdWords Campaigns?
In business, spending more money is not the best way to increase sales. This is also true with Google AdWords. Some of the simple strategies you can apply to reduce cost include:
1) Improve the quality score of your keywords - try to shot for 6/10
2) Use negative keywords to eliminate irrelevant traffic.
3) Use Ad Scheduling function - schedule the best times to show your ads
4) Leverage demographic targeting options to reach right audience.
Get a free AdWords account audit value at $499 here: