Don’t Make Me Think by Steve Krug
The goal of your web marketing is to let users accomplish their intended tasks as easily and directly as possible. Discusses how to design usable Web sites by exploring how users really use the Web and offers suggestions for streamlining navigation, creating a home page, and writing for Web. When you read this book, it’s very easy to think to yourself "of course, that's obvious".
But, it’s always amazing to see how business owners, Internet Marketers, Web Designers, Social Media experts miss this common sense conversion principles. Steve is a usability consultant who has more than 17 years of experience as a user advocate for companies like Apple, Netscape, AOL, Lexus, and others. This book is a great asset to your web marketing toolkit.