In Priceless, the best selling author William Poundstone reveals the hidden psychology of value. After you read this book, you will better understand why the price you paid felt like a bargain. “Charm Pricing” - the power of “9”, just by changing price point from $5,000 to $4,999 – over 8 different studies increased sales by an average of 24% as compare to round price points.
No comments:
Post a Comment