Google AdWords Keyword Match Options - Not setting keywords match options correctly for your Google AdWords campaigns could cost you thousands of dollars...
Basically, keyword match option helps you control which search can trigger your ad/s to potential customers in Google.
Here is a list of match types=>Broad match, Broad match modifier, Phrase match, Exact match & Negative match. Google’s default match type is “Broad”- your ads show to a wide audience.
If you want to target a specific group of customers you should always use “Exact Match”. Get A Free s Account Audit here: