Tuesday 17 June 2014

bad reputation online

 

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People are motivated by "Value"

The reason why someone doesn't do what you ask them to do is because you haven't created enough value.

Value is based on two factors:


Cost
Benefits.

For example, let say your company provides a product / service with high benefits but low cost, this is perceive as "valuable"

In contrast, if the benefits for the product / service that you provide are low and cost is high, this is perceive as

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