Monday, 31 August 2015

Use Sitelink Ad Extension To Boost Your CTR By 30%

Compare to standard ads, two line site links can boost your click through rate (CTR) by 30%. As shown below, a site link is an extra line of text link that  get displayed when your ads appear in the top two positions. Google AdWords can display up to 4 site links under your ads

Friday, 28 August 2015

The five phases to a customer’s buying cycle..

Google AdWords Display advertising can help you build  awareness,  increase campaign reach, drive conversions and ultimately speed up the buying cycle of your target customers online.

Wednesday, 26 August 2015

The ONE Thing..

 The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller and  Jay Papasan -  amazing book,  it's true: the sharper the focus of our attention and effort, the better our result will be.  Avoiding distractions and staying focused to that ONE Thing is the key...

Local business searches are increasing exponentially

Words like "near me," "closest," and "nearby" are increasingly common across the billions of queries on Google every month. Read more

Tuesday, 25 August 2015

Measure What Matters Most...

Just because another business measures it, doesn't mean you should - focus on the right metrics & KPI's to boost lead generation, phone calls and sales in your business. For e.g, If your company’s biggest goal is to increase profit, then your marketing metrics should show how your campaigns contributed to profits.

Monday, 24 August 2015

Think Big!

If you want to be big, you have to think and act big - Take every chance and drop every fear. Work hard and make it happen.

Thursday, 20 August 2015

Making Your Google AdWords Campaigns Relevant To Drive More phone Calls To Your Business..

Below is a list of four criteria you can use right now to make sure that your ads are relevant and targeting specifically the people that are searching for your product or services online.

Wednesday, 19 August 2015

Impacts Of Price On Lead Generation, Phone Calls And Sales

This simple equation could drive lots of phone calls to your business or no calls at all. Understanding the full cost of your products or services is a big deal. Local and national competition is always going to be tough on your Profit Margains. You can always adjust your profit margin to drive more leads, phone calls and sales.

Monday, 17 August 2015

50% Of Your Decisions Will Be Wrong...

Stay committed to your decisions but also be flexible in your approach and have fun in the process. Focusing your decisions on long term results rather than short term fixes is definitely the pathway to winning big. Remember, indecision to take action is always the worst decision.

Sunday, 16 August 2015

Priceless: The Myth of Fair Value

In Priceless, the best selling author William Poundstone reveals the hidden psychology of value. After you read this book, you will better understand why the price you paid felt like a bargain. “Charm Pricing” - the power of “9”, just by changing price point from $5,000 to $4,999 – over 8 different studies increased sales by an average of 24% as compare to round price points.

Saturday, 15 August 2015

Is Your Website Already Mobile-Friendly?

67% of mobile users are more likely to buy a site's product or service when they visit a mobile-friendly website.  Find out if your business website will pass Google's Mobile-Friendly Test here =>

Tuesday, 11 August 2015

Understanding The Essential Google AdWords Campaign Performance Statistics

Learn the most important statistics and discover how clicks, impressions, click through rate (CTR), average cost per click, conversion tracking etc impacts your business lead generation effort, phone calls, sales and return on investment. 

Monday, 10 August 2015

Billing With Google AdWords Pay Per Click Advertising

Before your Ads start reaching target customers on Google, you have to setup your prefer billing option. There are two types of billing option – automatic payment & manual. For e.g. most advertisers pay for AdWords using automatic payments, which means - Google automatically charges your primary payment method as you accrue advertising costs. You also have the option to make manual payments at any time to control your costs....

Tuesday, 4 August 2015

Mastering The Rockefeller Habits

An inspiration for entrepreneurs at any stage of your business growth - Rockefeller Habits is truly a practical and inspiring book for building industry-dominating businesses. It's written so everyone ― from front-line employees to senior executives can get aligned in contributing to the growth of a firm..

Shawn Mendes - Stitches