Keywords are the guts of your ad campaigns. They set the entire advertising process in motion. If potential clients are looking for your product or service, they’ll find you more quickly if you’ve chosen the right keywords.
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Keyword match types help you control which searches can trigger your ad. For example, you could use broad match to show your ad to a wide audience or you could use exact match to hone in on specific groups of customers. Get a free Google AdWords account audit here: https://lnkd.in/e8Nv54H